Natural Farm 自然田 / Huang I-Chen (黃苡蓁), Kuan Pei-Hsuan (官佩萱)

(2014)

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The” Natural Farm” is located in the countryside of Nan'ao, Taiwan. The farm owner cultivates the crops like rice, peanut, carrot and so on with the primitive “natural agricultural method”. They use no fertilizer and chemicals, depend our mother earth on each other for existence mutually. The whole process attributes to the natural resources and farmers’ working, so as to offer the most natural, primitive agriculture products.

 

The engraving images of” Natural Farm” reveal the core value of the farm—“original, plain and simple”. The packaging images mainly described the handmade generating process of the produce as well as the natural environment, such as: the scenery of farmlands lying under the hills, and the picture of rice growing in natural status without weeding or using insecticides. By this image, we hope to convey the ideal of Natural Farm—live in a symbiotic lifestyle with environment, and generate healthy crops.

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「自然田」農場位於臺灣南澳的鄉間，農場主人用最原始的「自然農耕法」種植稻米、花生與蘿蔔等農作物，這個耕種法的核心精神是不使用任何肥料，與自然互助共存，耕種全程都借助大自然的資源及農夫的耕耘，希望提供給人們最自然、原始而簡樸的作物。

 

「自然田」視覺形象選用版畫傳達農場的核心價值—「原始、簡單、純樸」，包裝的視覺主要描繪農作物的手工生產過程與自然環境，例如：自然米的視覺描繪了緊臨著山脈的稻田，使用不除蟲、不除草的自然農法耕作出來的稻子等，希望藉由圖像忠實傳達自然田的與環境共生息，生產健康作物的理想。

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